Privacy Policy

Background

• The domain name www.toymarche.com belongs to Toy Marche (“Company”). The website www.toymarche.com and associated services (“the Website”) is an e-commerce website which is free to browse.
• The Company understands and values the privacy of everyone who visits the Website and will only collect and use information in ways that are useful to its users and in a manner consistent with their rights and our obligations under the laws applicable to the Company and the Website.
• This Privacy Policy governs the manner in which Toy Marche collects, uses, maintains and discloses information collected from visitors / users (each, a “User”) of the Website. This Privacy Policy only applies to the User’s use of the Website and associated services relating to the use of the Website.
• This Privacy Policy is consistent with the standards laid down by European Union General Data Protection Regulations, proposed data protection guidelines in the Republic of India and best practices in the Industry relating to collection, storage, use and disclosure and disposal of User’s personal as well as non-personal information.
• Terms not defined herein shall have the meanings assigned to them in the Website’s Terms of Use at https://www.toymarche.com/page/terms-of-use. 

Scope of this Policy

• This Privacy Policy applies only to the User’s use of the Website and collection, storage, use and processing of User’s personal information. It does not extend to any websites that are linked to the Website (whether we provide those links or whether we redirect Users to such links). We have no control over how User’s data is collected, stored or used by other websites and we advise Users to check the privacy policies of any such websites before using them or sharing any personal information with them.
• The Website is hosted on an online store provider operating by the name of Hippo Innovations Private Ltd (“Store Hippo”) who collect some information from the Users of the Website. More details can be found at https://www.storehippo.com/page/privacy-policy.

Data we collect

• Some data will be collected automatically by the Website, other data will only be collected if the User voluntarily submits it to us and consents to us using it to enable the User to use certain features of the Website.
• We strive to provide anonymized browsing of the Website by limiting collection of information that can be used to personally identify Users. While browsing in most cases may not involve collection of personally identifiable information like User’s name, address etc. creating an account, making a purchase on the Website or filling out inquiry forms will require Users to voluntarily disclose their names, email addresses, addresses and phone numbers etc. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain site related activities and accessing certain features of the Website.
• Depending upon a User’s use of the Website, we may collect some or all of the following data:

Data which may be collected automatically

• IP address of the User’s device – This enables us to identify a general location of the User and customize his / her use of the Website.
• Web browser type and version – This enables us to customize the performance and browsing experience of the User.
• User’s device and Operating system of the User’s device – This enables us to customize the performance and browsing experience of the User.
• User’s mode of connecting to the Website - This enables us to customize the performance and browsing experience of the User.
• User’s use of the Website – This enables us to track the performance of the Website and improve our services. 

Data which is collected only with explicit User consent

• Personal identifiable information of Users like Names, Phone numbers, email-addresses, addresses, purchase history, preferences of products etc. are only collected / stored with explicit User consent. This information is voluntarily provided by the Users to create an account on the Website which in turn enables the Users to purchase products on the Website. Names, phone numbers and addresses are required to deliver the purchased products whereas email addresses and phone numbers are required to provide updates and communicate with the Users. 

Data which is not collected by the Website

• We do not collect your payment information, card details, financial information etc. and do not store such data. All payment related services are contracted with third parties and Users are required to provide such information directly to the third-party service providers. 

How do we use User Data?

• We limit the collection of personally identifiable information like name, email-address, contact information etc, as far as possible. However, if such personal data is collected, it is only used to provide Users the services they contract for on the Website. We do not share User data with anyone other than the persons mentioned in this Privacy Policy. We do not use Users’ personal information like name, email-address or contact information to market any goods or services to them without their explicit consent.
• All data provided by Users or collected by us is stored securely in accordance with strict standards laid down by laws and regulations as mentioned above. While storing User data, we de-identify the data so that their personal information is secure and can only be accessed by authorized personnel at the Website. We use User data to provide the best possible services to them. This includes:
• Providing and managing their access to the Website
• Personalizing and tailoring their experience on the Website
• Providing our e-commerce services to them
• Responding to communications from them
• Simplifying log-in, check-out etc. and streamlining their shopping experience at the Website
• Running contests, promotions or surveys for the benefit of the Users
• Providing Users with information, newsletters etc. on topics they might be interested in only with their explicit consent
• Analyzing their use of the Website and gathering feedback to enable us to continually improve the Website, User experience and improving the product and service offerings of the Company.
• We ensure that User’s personal data is used lawfully, fairly, and transparently, without adversely affecting their rights.  We will only use their personal data if at least one of the following basis applies:
• They have given consent to the use of their personal data for one or more specific purposes;
• Use of their personal data is necessary for compliance with a legal obligation to which we are subject to; or
• Use of personal data is necessary to protect the vital interests of the User or of another natural person.
• We may compile statistics about the use of the Website including data on traffic, general location of Users of the Website, usage patterns, age and demographic profile of our Users etc. All such data is collected and stored in an aggregated and anonymized form and does not include the names and other personally identifiable details of Users. We may from time to time share such data with third parties including our shareholders, potential investors, partners etc. Data will only be shared and used within the bounds of the applicable laws and regulations.

Do we share User data?

• We share User data including personal as well as non-personal data with Store Hippo. Non-personal data which is automatically collected is provided to Store Hippo to improve the performance of the Website and enhance User experience. Personal data like names, email addresses, addresses and phone numbers etc. are shared with Store Hippo only if the User consents to share such data by opening an account or purchasing a product on the Website or availing of any services on the Website.
•  User data is also shared with our payment gateways and logistics partners. User data is shared with them only if a User contracts with us for purchasing products or using any of the services offered on the Website to enable completion of purchase and delivery of goods and services to the Users. 
• Apart from the above, we may contract with other third parties to provide Users efficient services. These may include search engine facilities, Google analytics, advertising and marketing, survey, on-line chat tool etc. In some cases, the third parties may require access to some or all of User data. Where any of User data is required for such a purpose, we will take User consent and take all reasonable steps to ensure that User data will be handled safely, securely, and in accordance with their rights, our obligations, and the obligations of the third party under the law. We currently contract with:

• User data may also be shared with relevant Government authorities as part of our tax filings or on a specific request of relevant Government authorities provided that the Company would as far as possible limit disclosure of such data and seek to anonymize such data to the maximum permissible extent.

Web Browser Cookies

• The Website uses “cookies” to enhance User experience. User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. Users can alter their browser settings to alert them when the Website is trying to send them cookies and also to block all cookies whilst visiting the Website. Blocking cookies will mean that Users are only able to use the Website for the purpose of browsing and research rather than purchasing products. Through the use of cookies, we can track previous websites that our Users and other users of the IP address have been to as well as the search terms entered by the Users. Cookies are used purely for the purpose of statistical analysis of traffic flows for the improvement of the Website and are never stored in a form in which individual users can be identified. Therefore, they are not used to collect personal information about Users

How We Protect User Information

• The security of our Users’ personal data is of utmost importance to us and we employ stringent security measures to make sure that User data cannot be accessed by third parties without our consent. Our employees and personnel do not have access to personal data of our Users and such personal data is provided to them only on a need-to-know basis and that too to only fulfil our contractual obligations to the Users. They are subject to strict non-disclosure obligations and any local information stored by us is password protected and otherwise encrypted. We do not store or process any payments related information and is directly managed by our payment service provider who is compliant to industry standards for payment information protection as PCI-DSS.

Third Party Websites

• Users may find advertising or other content on the Website that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from the Website. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to the Website, is subject to such website's own terms and policies.

Advertising

• Advertisements appearing on the Website may be delivered to Users by advertising partners, who may set cookies. These cookies allow the ad server to recognize a User’s computer each time they send you an online advertisement to compile non personal identification information about the Users or others who might use such user’s computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to the User. This privacy policy does not cover the use of cookies by any advertisers.

Can you control your data?

• When Users submit their data via the Website, they may be given options to restrict our use of such data. Users may access certain areas of the Website and browse without submitting any personal data but to use all features of the Website submission of personal data or permission to collect your data will have to be given.
• Users may withdraw their consent to our use of their personal data at any time. The Website permits Users to delete their accounts and the Website following receipt of such a request will delete their personal data. However, any records like purchase history, invoices etc. containing a User’s personal data required to be preserved by the Company under law will be preserved in compliance with such laws for as long as necessary under relevant laws.
• Users can ask for a copy of their personal data in possession of the Company by writing to us at [email protected]. Users should they become aware of any data breach or use of their personal data in violation of this Privacy Policy report such instances immediately by writing to [email protected].
• Users can direct all queries regarding this Privacy Policy to [email protected]. Users are requested to clarify the nature of their query in the subject-line of their email particularly if they are requesting a copy of their personal data in possession of the Company. 

Changes to this Privacy Policy

• The Company has the discretion to update this privacy policy at any time in accordance with applicable law and regulations. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. Users will be deemed to have accepted the terms of the Privacy Policy on their first use of the Website following such change.

Acceptance of this Privacy Policy

• By using the Website, Users signify that they have read and understood this Privacy Policy and have accepted the terms of such Privacy Policy. The Users shall also be deemed to have consented to collection and use of all such non-personal information that is collected automatically by the Website in accordance with this Privacy Policy.
• However, any data which is collected with your explicit consent shall continue to be collected with your explicit consent prior to it being collected in accordance with this Privacy Policy.
• If you do not agree to this policy, please do not use our Site. Your continued use of the Site following this Privacy Policy or posting of any changes to this policy will be deemed to signify your acceptance of the same.
• This privacy policy governs the manner in which Toy Marche collects, uses, maintains and discloses information collected from users (each, a “User”) of the toymarche.com website (“Site”). This privacy policy applies to the Site and all services offered by Toy Marche.

Personal Identification Information

• We may collect personal identification information from Users in a variety of ways, including, but not limited to, when users register on the site, place an order, and in connection with other activities, services, features or resources we make available on our Site. Users may visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain site related activities.

Non-personal Identification Information

• Our platform provider “Store Hippo” may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers’ utilized and other similar information.

Web Browser Cookies

• Our Site uses “cookies” to enhance User experience. User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. You can adjust your browser to alert you when Site is trying to send you cookies and also to block all cookies whilst visiting our Site. Blocking cookies will mean that you are only able to use Toy Marche website for the purpose of browsing and research rather than purchasing products. Through the use of cookies, we can track previous websites that our visitors and other users of the IP address have been to as well as the search terms entered by users. Cookies are used purely for the purpose of statistical analysis of traffic flows for the improvement of our website, and are never stored in a form in which individual users can be identified. Therefore, they are not used to collect personal information about you.

How We Use Collected Information

• Toy Marche may collect and use Users personal information for the following purposes:
• To improve customer service, information you provide helps us respond to your customer service requests and support needs more efficiently.
• To personalize user experience we may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
• To improve our Site we may use feedback you provide to improve our products and services.
• To run a promotion, contest, survey or other Site feature
• To send Users information they agreed to receive about topics we think will be of interest to them.

How We Protect Your Information

• The security of your personal details is of utmost importance to us and we employ stringent security measures to make sure that your details cannot be accessed by third parties who we do not already have a trusted relationship and agreement with. We do not store or process any payments related information and is directly managed by our payment service provider who is compliant to industry standards for payment information protection as PCI-DSS.

Third Party Websites

• Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website's own terms and policies.

Advertising

• Ads appearing on our site may be delivered to Users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile non personal identification information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This privacy policy does not cover the use of cookies by any advertisers.

Changes to This Privacy Policy

• Toy Marche has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect.

Acceptance of These Terms

• By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.